The difference between brand, corporate identity and logo

Listening to the words brand, corporate identity and logo, it may seem like you are talking about the same thing. However, the truth is that they are totally different concepts and it is well worth learning to differentiate them.

Both the brand, the corporate identity and the logo are part of the components of a company when they are combined and that is why it is so important that you can learn to know them.

Learning to differentiate the brand, corporate identity and logo

To begin to differentiate the brand, logo and corporate identity we will explain it in a very simple way. The logo is associated with your name, the identity is like your personality, while the brand is the way in which people see you.

So, if we combine the three, the logo, identity and brand, the components would be forming to begin the path of a company. Since the brand is the relationship that customers have with the business while the identity of the brand is design what can be seen.

The brand, what customers see

In simple words, a brand is the way in which the customer perceives your product or service. The brand can be defined as an emotional relationship between the product or service provided by a company and its customers. Although many think of a logo when they hear the word brand, it really encompasses much more.

The brand is a set of assets that, although not tangible, allow a connection with the customer. This allows that, although there are similar products or services on the market, the customer feels a loyalty and a unique benefit with the brand they have chosen.

Brand Projection

Though the market is crowded with products, your brand must stand out. Therefore, you must ensure that people believe in your service as much as you do, that they fall in love with your enthusiasm, so that they become passionate followers.

Once you have obtained the clients, you must fulfill your promise. That is, always maintain the quality and the same benefits that you have offered from the beginning

Elements to consider when creating a good brand

To create a brand, it is always important to take into account the following aspects:

• A purpose. Be clear on what we are offering and be the best at it.
• A good culture as a company.
• Excellent product or service.
• Humanize the brand. Give it attractive personality.
• Know how to attract the ideal client.

If you pay attention to these features, you will probably success in creating a good brand.

The logotype

The logo is a kind of visible symbol with which it is possible to identify the brand. Therefore, the creation of the logo requires a professional who understands what needs to be reflected in this graphic in a simple but original way. So that it can be easily recognized to identify your business with it.

The logo is a fundamental element since consumers will always associate it with your brand, it can even trigger the feelings of a client who feels faithful to your brand. Some well-known examples are the Apple bitten apple or the Pepsi ball. We only see them and we already know what it is about.

Elements of a good logo

These are the elements that a logo must have to attract attention:

• Simplicity. So that it is quick to analyze by your clients.
• Different from the competition.
• Use only two or three colors. That these colors your clients associate them with the brand.
• That the font is easy to read and according to your audience.
• It can include a symbol, although it is not essential.

Brand identity

Brand identity can be defined as the tangible part of your product or service. It is what you can see, so all the visual aspects that your product entails are associated with the identity of the brand.

From its logo and design to the type of letter used and the colors, they are part of the brand’s identity. In addition, to this are added the graphics used in social networks, digital design and everything that identifies the brand.

That is why it is so important to make sure you have the best choice of these elements. Brand identity, (what some also call corporate identity) will promote the recognition of your product. This will also amplify the differentiation between it and others in its class.

Elements that complement the brand identity

A brand does not walk on its own, it requires both tangible and intangible elements that complement it, as well as the name. In addition, you need visual capture through a logo, which needs to be accompanied by a slogan with which you will be identified. In itself, a brand must be accompanied by:

• The logotype.
• The type of logo printing.
• Color palette that identifies the brand.
• Typography.
• The style of the images.
• Some graphic elements

To finish we can say that the brand is formed by the perception of the clients, while the identity is the physical elements, among them the Logo

When analyzing these three elements we realize that we need more than a logo, because not only for the logo you are going to get your customers. Of course, the logo will catch their attention, but what will make us have customers is the fact of being able to transmit something with the brand identity, so that they feel a connection to it.

In summary, we define the brand as the sensorial and intangible way in which it is perceived. Identity is the visual and tangible aspects that make it up and the logo is the symbol with which the brand is identified.