Listening to the words brand, corporate identity and logo, it may seem like you are talking about the same thing. However, the truth is that they are totally different concepts and it is well worth learning to differentiate them. Both the brand, the corporate identity and the logo are part of the components of a company when they are combined…
A business logo gives character and image to companies, brands, institutions and societies. Besides, it allows to obtain recognition before the competition and shows a professional, comfortable and careful appearance in the personnel. For this reason, it is essential that you pick the business logo wisely. You also have to choose carefully the materials you will use. So, in the…
