This topic on work uniform may remind you of When you were younger and starting to choose your own outfits, you probably heard your mom or your grandma telling you things like “You are what you wear”, or “Dress to impress”. Even when we would roll our eyes and pretend we didn’t hear them, there is a certain value in what they were saying.
When it comes to a company, the image you give to your clients is key and really adds to your business. Choosing a color, a design, or a texture even for your uniforms can determine whether you get a great deal or you don’t Not only that but employees can also advantage from wearing a uniform.
Most people think the purpose of wearing a uniform (or making your employees wear one) is to keep the image neat and cohesive. However, employee uniforms can be used for many different services.
How it has an effect on your clients
Because of the way our society is organized, we can see two ways in which uniform help with trustworthiness.
First, we associate uniforms with neatness, order, that’s the kind of people you want to interact with.
Second, we are conditioned to trust people in uniforms, don’t believe me? Think about it. Security guards, policemen or even army personnel, they all wear uniforms. Uniforms will make your clients trust you, in an instant.
Not only this but if your company is something like a coffee shop, a chain of stores, a spa. You’ll save clients from the embarrassment of asking the wrong person for directions. recognizing your staff will be easier for the clients, giving them a sense of confidence in what they’re doing (and what they’re buying). Uniforms will point them to the persons that are professional with product knowledge and that want to help them.
How it helps establish your brand
Uniforms are free advertising. As simple as that. When it comes to branding, uniforms are an inexpensive way to give your company a certain image. To be honest, no one has the time to change before getting out of work just so you don’t walk around with your company’s logo, so your employees will be doing exactly that, walking around with your company’s logo. They’ll stand out, running errands on their way home, when they go out for their lunch break. If you provide a good uniform and choose the right patterns, colors and logo placing, this can be even more beneficial because people have already created an image of your brand, even if they had never heard about it.
Uniforms don’t have to be boring, this is not school
Yes, we get it. Whenever you think of uniforms you probably think of that boring plaid skirt they made you wear in high school, or the ugly sweaters or jacket. Or, if your school didn0t do uniforms, then you think about ugly polos. That’s not the way it has to be.
I mean sure, if you want your employees to wear that kind of thing because it goes with what they’re doing, then it is great. But especially if you own something like a boutique or a fashion company, you can pick modern, stylish uniforms that can be stunning and highly impressive. There are a lot of companies or corporate image advisors that’ll help you with this.
Get rid of dress codes
We all hate dress codes, we hated them in high school we hate them in the workplace. The only thing they do is reduce the outfits you can wear by half. While it is understandable, sometimes I want to wear jeans to work because all my nice pants are in the laundry basket, ok? Telling people their outfit is not appropriate for the workplace (although sometimes necessary) can lead to some feelings you don’t want your employees having.
Having uniforms will not only get your employees rid of having to worry about a bunch of rules on what they can or can’t wear, but it’ll also take the task of enforcing them away.
In today’s world workers try to express their individuality and uniqueness through clothing, and while that’s fine, there are businesses where that just can’t happen.
Regardless of what your industry is, the safety of your employees should always be at the top of the list. This is especially true if your area has something to do with chemicals, or flammable substances, or fire itself. The right uniform can greatly reduce accidental damages because it provides protection.
But security is not only from that. Uniforms ensure your employees are identifiable at the workplace, providing a sense of trust, as mentioned before. If your company does anything that requires employees getting into private property, this is essential.
Knowing you all have to wear the same hideous (or not hideous, that’s up to you) clothes every day can really make people bond. The thing is, uniforms put everyone in the same platform, no one is superior to anyone based on looks. Team spirit will rise because co-workers won’t feel divided by the differences in their attires.
This is also a great way to make management more approachable. Even though he is the manager and he is over me, they still share a uniform, that kind of lightens things up. It is less intimidating to talk to them and address the concerns you might have about something. This also helps because concerns won’t go unnoticed only to later damage your company.
Team building is especially difficult for larger corporations and uniforms can help you achieve it in a rather easy way.
Uniforms also create a sense of belonging to a community. If you wore uniforms in school you already know what I’m talking about. When you see someone wearing the same thing you wear every day, even if you have never talked to them, you’ll instantly feel more comfortable around them.