A business logo gives character and image to companies, brands, institutions and societies. Besides, it allows to obtain recognition before the competition and shows a professional, comfortable and careful appearance in the personnel.
For this reason, it is essential that you pick the business logo wisely. You also have to choose carefully the materials you will use. So, in the development of this article, we will teach you the ways to create a logo that attracts the attention and the different forms of stamping them.
Functions of the business logo
A business logo can offer information on what the company does, because it combines its values with the most relevant aspects that characterize it. It also captures people’s attention, guarantees trust, and makes a very positive impression on customers.
Its purpose is to achieve employees’ sense of belonging to the organization, offering a more professional identity. Thus improving their presence with customers and they can classify the company as disciplined or organized.
An effective business logo
In order to accomplish its functions and be really effective a business logo must be:
- Memorable, so that the client can remember it.
- Relevant, in this way you can represent the company in some way.
- Unique and original, it must be different from the others to avoid confusion and the image of the company must also be attractive.
- Consistent with the image of the company.
- Durable, that does not go out of style over the years to avoid close modifications.
Importance of the business logo
It is important to use business logo because it is the representative image of the company and it allows customers to identify with the elemental brand of the uniforms. Through the business logos you can get visibility to the projects and represent the identity that characterizes the organization.
Business logo printing benefits
There are several benefits that you can get by having a staff that has uniforms with logo printing, we will show you what they are.
- Recognition by active and future clients.
- Unification among employees.
- An excellent business image and a reinforcement of the identity of the company.
- It makes staff look professional.
- This image conveys the most important values of the organization.
- It allows distinction before the competition.
Most prominent types of business logo
We know that one of the objectives of business logo is to connect people to the brand of the organization. So, you require a good printing or stamping of the logo. We will show you some of the most prominent ones and consequently, you can choose the right one for your company.
An embroidery logo will give you a good quality result. In addition, they are very resistant and withstand washing with any detergent. They are characterized by being long lasting, they are suitable for fleece materials and knitted fabrics.
The logo shorts type is designed to be durable after washing, plus it has adequate color proportions. It can also be used in pants and is perfect for any type of print.
This type of prints is ideal for use in small details, providing good quality results, durability and sharpness. In addition to the fact that you can get a large number of the colors of the logo to be created, it is suitable for workwear that is waterproof.
Steps to create a business logo
To create a business logo it is important to use a lot of creativity. Remember it is an art instead of just a product. We will show you the main rules so you can make a perfect logo.
1.-Versatility and durability
It should not be something very complex, rather it should be as simple as possible. Don´t forget it will be used in various types of media.
On the other side, you must attend the durability of the logo. Over the years, fashion changes as well as logo models, so you should keep in mind that if you have a good logo, it will not be necessary to change it every year.
2.-Colors and shape
It must have colors that attract attention and that is. The color must achieve that through them you can transmit feeling to the logo. In addition, the shape must be appropriate so that it is easy to remember.
Sometimes, it is difficult to find the ideal colors when making a logo. The key is the simplicity of the colors. In this way, you can make a perfect logo. Therefore, we suggest that you use black and white if you can.
3.-Make an impression without loosing simplicity
You must stand out from the rest, this is achieved by being original. In this way you will make an impression on future customers.
However, simplicity is the golden rule to create a perfect business logo. This is because always things that are simple can explain the message faster than the complicated ones. It is important that you analyze 3 questions when you are creating a logo:
- Why is it necessary?
- Who is it for?
- What will be the purpose?
Examples of best brands on the market
These companies have completed the steps that we explain to create an exceptional logo. We will show you 5 of them.
- Nike. It is a simple logo that works well with any color and is also memorable.
- FedEx Express. Super simple, its logo expresses speed and precision.
- Amazon. Your arrow creates the symbol of a smile in this way creates trust in your customers.
- Barbie. The silhouette of its logo along with the pink color is focused on its feminine audience of girls.
- Apple.The inspiration in this logo is the image of an apple and it is still recognized for being a brand that is an icon for everyone.
If you take into account the steps that we have provided here you will do it great. We are sure that you will be able to obtain a perfect business logo and will be able to stand out in the market.
If you need the orientation of experts in this area, don’t hesitate to contact us. We will be more than happy to give all the guide and the help to create a very good logo for your business. In addition, you will have identified employees with your company and create impact on people and clients.